I've spent many years carrying out research among clients in professional services markets. I created a specialist research company, CSS (Customer Satisfaction Surveys) that carried out the first comprehensive studies into the image and performance of accountancy, legal and management consultancy firms in the UK and Europe.
I then focused on the legal market through my own business, Cox Consulting, carrying out face-to-face client research and larger market studies.
I've studied the relationship between law firms and financial institutions in depth through major reports 'Banks on Law Firms', based on interviews with in-house counsel and business people in banks.
More recently, I've applied my knowledge of clients' views on marketing by professional services firms to work on behalf of firms to win business. I've worked for the last ten years with mid-size law firms to build relationships and bring in new clients.